The recent LIFT + GLO event in Brooklyn, organized by CO2Lift® and Pilote Pilates, focused on the essential role of oxygen in skin health and overall vitality. This immersive experience explored how carboxy therapy can be combined with physical movement to support the body’s natural repair processes. The event demonstrated that a glowing appearance is a result of an integrated and proactive approach to wellness.
CO2Lift®, developed by Lumisque Inc., is a patented carboxy therapy treatment that stimulates oxygenation in the skin. By utilizing the Bohr effect, the treatment encourages the body to deliver increased oxygen to treated areas, improving hydration, elasticity, and overall vitality. This science-backed approach is highly regarded in the medical and professional skincare industries for its ability to produce visible results.
The activation took place at Pilote Pilates’ intimate studio in Brooklyn, where guests wearing the CO2Lift® mask engaged in a private Pilates session. The workout boosted heart rates and blood flow, which naturally enhanced the oxygen-infusing properties of the skin treatment. Lana Kerr, CEO of Lumisque, noted that oxygenation is a non-negotiable component for optimal skin regeneration and vitality.
The evening also served to promote the HERgevity movement, which focuses on female longevity and proactive health care. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that HERgevity seeks to broaden the scope of women’s wellness beyond reproductive health. The movement advocates for a future where women are encouraged to invest consistently in their full spectrum of well-being.
Following the success of the Brooklyn launch, the LIFT + GLO program is set for national expansion to reach more women across the country. Future events will continue to pair advanced skincare science with intentional movement to support the HERgevity mission. By bridging these two worlds, CO2Lift® and Pilote Pilates are introducing a transformative model for women’s wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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